Sportsbook

Players Championship Welcomes Sportsbet.io as New Title Sponsor

By Jake McEvoy

18 Jan 2025

Jake McEvoy 18 Jan 2025

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Sportsbet.io is the new Title Sponsor for three major snooker tournaments.
The partnership aims to enhance snooker's global presence leveraging blockchain.
Offers engagement opportunities for sports bettors and snooker fans via promotions.

WST x Sportsbet.io
The Brands Share Their Excitement
Betting On Snooker With Sportsbet.io

Sportsbet.io and WST join forces, with the betting brand becoming the official Title Sponsor of the Snooker Players Championship, the Tour Championship, and the Champion of Champions.

WST x Sportsbet.io

The World Snooker Tour has announced that Sportsbet.io will be its official betting partner for each of the Snooker Players Championship, Tour Championship and Champion of Champions.

What does this deal bring to the table for each party?

WST will benefit from Sportsbet.io’s expertise in blockchain and cryptocurrency, helping to grow the global reach and online presence of Snooker as a whole. Sportsbet.io will gain exposure through three top snooker tournaments, shown on ITV and international channels.

There are plenty of Snooker fans who want to bet on the action and plenty of sports bettors who are looking for something new to try. This partnership will bring more fans to snooker to increase its popularity, and it will connect Sportsbet.io with a wider audience to help the brand grow.

The Brands Share Their Excitement

There’s plenty to be said about this exciting new partnership, particularly by those who were directly involved in the deal. It’s them who hold the vision as to what this sponsorship can mean for each company.

Peter Wright, Chief Commercial Officer for WST was the first to share his thoughts:

“We are excited to team up with Yolo Group as they are known for their inventive approach to the digital world which is going to be an ever-changing landscape in years to come".

"Fans will pack the arenas in both Telford and Manchester, and we look forward to working with the Yolo team over these events".

Shane Anderson, the Director of Partnerships, Content, and Brand at Yolo Entertainment shares the sentiment:

"At Yolo Group, we’re passionate about pushing boundaries and creating unforgettable experiences, which is why partnering with three of snooker’s most prestigious tournaments is such an exciting opportunity for us".

"The Players Championship, Tour Championship, and Champion of Champions embody excellence, just as Sportsbet.io strives to innovate and elevate the worlds of sportsbook and blockchain".

Betting On Snooker With Sportsbet.io

Sportsbet.io, as its name suggests, is a sports-focused betting site where members can wager on dozens of the world’s most popular sports.

Of course, Snooker is a category which usually sits in the top 15 options for most regions, so it’s one that people pay close attention to when the big events are impending - particularly those involved in this deal.

To bet on Snooker with this betting site, you need an account registered, which you can establish using the Sportsbet.io promo code “NEWBONUS” before claiming the latest welcome incentives.

There are plenty of ongoing promotions that can benefit Snooker fans, too - so keep a close eye on the site’s “Promotions” page and the brand’s social media channels.

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